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REAP Trend Tracker

A clearer way to understand the year that shaped the industry.
Independent benchmarking and insight to help real estate leaders understand change and act decisively.

 

Buy Trend Tracker

Who Should Buy, What to Buy, and Why

REAP Trend Tracker Pro

$295

+ GST

Buy Trend Tracker Pro

Perfect for leaders seeking a clear summary of national performance trends in an easy-to-use, interactive format.

Includes:

  • Interactive PDF: Trend Tracker FY2025

  • Comprehensive Glossary

  • REAP20 and Segment Charts and Tables

REAP Trend Tracker Elite

$495

+ GST

Buy Trend Tracker Elite

Perfect for leaders seeking a clear summary of national performance trends in an easy-to-use, interactive format.

Includes:

  • Interactive PDF: Trend Tracker FY2025

  • Comprehensive Glossary

  • REAP20 and Segment Charts and Tables

  • A 20-minute consult with Chris Mercer to walk through key insights and assist with interpretation

REAP Trend Tracker Pro

$295

+ GST

Clear insight into what shaped real estate profitability in FY2025

 

The REAP Trend Tracker FY2025 turns five years of independent REAP data into clear, practical insight for real estate business owners and leadership teams.

It explains what actually changed across FY2025, why some businesses recovered faster than others, and what the data is signalling for FY2026.

What’s Included

Interactive PDF – REAP Trend Tracker FY2025

Covers:

  • The five-year profit cycle: the rise, the fall and the reset

  • Owners vs agents: who came out ahead in FY25

  • Franchises vs independents: what the data really shows

  • Sales division trends: productivity, margins and recovery

  • Property management trends: productivity gains and profit pressure

  • Top 20 Sales and PM performance benchmarks

  • The year ahead (FY2026): where opportunity lies

All insights are supported by clear charts, visual cues and concise analysis.

Also Included

  • Comprehensive Glossary

  • Segment Charts

  • REAP20 Tables and Charts

Who It’s For

Ideal for principals, CFOs, GMs, and sales and PM leaders who want a clear, independent view of industry performance and a shared reference for better decisions.

Why Buy

  • Understand what really changed in FY2025

  • Benchmark your business against the industry and Top 20

  • Pressure-test strategy using data, not opinion

  • Align leadership conversations with evidence

Buy Trend Tracker Pro

REAP Trend Tracker Elite

$495

+ GST

For leaders who want insight plus expert interpretation

 

REAP Trend Tracker Elite includes everything in Pro, plus a personalised advisory conversation with Chris Mercer to help you interpret the data and apply it directly to your business.

What’s Included

Interactive PDF – REAP Trend Tracker FY2025
Full access to all insights covering:

  • Business owner performance and the five-year profit cycle

  • Sales and Property Management trends

  • Top 20 Sales and PM benchmarks

  • Segment performance and the FY2026 outlook

Comprehensive Glossary, Segment Charts and REAP20 Tables
Supporting detail to explore the data in depth and ensure consistent interpretation.

20-Minute One-on-One Consult with Chris Mercer (CA)
A focused conversation to help you:

  • Understand what matters most for your agency’s size and structure

  • See what top-performing agencies did differently

  • Apply the insights to budgeting, planning or restructuring

  • Position your business against national patterns

  • Identify immediate actions and strategic priorities

This consult turns the Trend Tracker from a report into a practical discussion tailored to your goals.

Who It’s For

Ideal for:

  • Principals and directors seeking deeper clarity on performance

  • CFOs and GMs wanting expert interpretation to support planning

  • Leadership teams preparing for structural or strategic change

  • Franchise owners guiding their network

  • Agencies wanting context, not just data

Why Choose Elite

  • You want to know not just what happened, but what it means for you

  • You want guidance on how to apply the insights with confidence

  • You want a fast, focused conversation with someone who knows the data deeply

  • You want to remove guesswork and improve decision speed

Buy Trend Tracker Elite

"Efficiency alone doesn’t equal profitability. Real gains come when businesses not only streamline their teams but also reset cost structures and reward frameworks to match new market realities."

Chris Mercer, REAP Dashboard's Co-Founder & CEO

Buy Trend Tracker Elite

Why Choose REAP Trend Tracker?

Built on real industry performance:

Our benchmarks come from real financial data, not surveys or sentiment, giving you a clear and independent view of how the industry actually performed.

Trend-based insight, not static snapshots:

The Trend Tracker shows year-on-year movement so you can see what changed, why it changed and how those shifts may impact your future decisions.

Clarity across every division:

Sales, Property Management and overall business performance are broken down separately to highlight the true drivers of profit and productivity across your agency.

Decision-ready intelligence:

The Trend Tracker supports big strategic calls:

Should we hire?
Is our cost base sustainable?
Are we structured correctly?
Where are our pressure points?

You get the context and direction you need.

Essential for strategic planning:

Supports budgeting, forecasting, target-setting, leadership planning, structural reviews and valuation conversations. A single, reliable reference point for your entire leadership team.

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Total Bundle

$200

+ GST

Buy Total Bundle

Who it’s for:

  • Agency leaders committed to transformation and long-term success
  • Businesses currently experiencing loss or stagnation seeking a clear, data-led path to profitability
  • Firms looking for both hard data and real-world examples to guide change

What it includes:

  • Everything in the Full Pack (Small + Large + REAP20)
  • Exclusive Case Study Video: Learn from Robert Biasetto’s journey in turning his business from loss-making to sustainably profitable
  • Panel Discussion Replay: A strategic deep dive featuring Chris Mercer, Robert Biasetto, and Warren Campion, unpacking how to use data to influence real outcomes

Why buy:

  • Not only do you see the numbers, but you also hear the stories behind them
  • Understand the practical steps others took, using REAP data to implement effective structural changes
  • Reinforces the idea that data without context is insufficient; this bundle delivers both

Benefit:
The Total Bundle is ideal for owners and executives who are serious about improving performance and need more than just numbers. It provides data insights and lived examples of businesses that used those insights to drive lasting transformation.

Full Pack

$150

+ GST

Buy Full Pack

Who it’s for:

  • Offices in transition (e.g. scaling up from small to medium/large)
  • Business owners who want to understand the full range of performance from boutique to large operators
  • Real estate groups with both small and large offices

What it includes:

  • Combined insights from both Small and Large Office Packs
  • Full REAP20 dataset for comprehensive benchmarking across agency sizes

Why buy:

  • Allows you to chart your performance not just against where you are, but where you want to be
  • Supports growth and succession planning by providing profitability benchmarks across business sizes
  • Helps groups compare office-level performance within the network to drive internal accountability

Benefit:
This pack bridges the gap between scale and ambition. It helps agencies or groups reflect on their current performance while preparing strategically for growth by understanding what high performance looks like at each stage.

Large Office Pack

$100

+ GST

Buy Large Office Pack

Who it’s for:

  • Agencies with more than 10 agents
  • Operations managing over 650 PUM
  • Groups or larger independents seeking benchmarking across multiple divisions

What it includes:

  • In-depth divisional profit analysis: Sales, Property Management, Directors
  • Year-on-year financial comparisons (e.g. FY23 vs FY24)
  • Key productivity metrics including breakeven analysis, agent deal volume, and average commission per deal
  • Cost structures broken down across salaries, PM ratios, and operational overheads

Why buy:

  • Demonstrates whether your scale is translating into profit or hiding inefficiencies
  • Tracks PM profitability and churn reduction trends to inform resource planning
  • Helps clarify whether you should invest in more staff or streamline existing operations
  • Provides data-backed justification for changes in team structure, commission splits, or fee models

Benefit:
The Large Pack empowers larger businesses to scrutinise their performance across all income and cost centres. It helps leaders answer questions like: Are our sales agents productive enough? Is our PM division carrying our profit? Are our fixed costs under control?

REAP Trend Tracker Pro

$295

+ GST

Buy Trend Tracker Pro
The essential insights every leadership team needs

REAP Trend Tracker Pro includes everything required to understand what truly shaped real estate profitability in FY2025 and what it signals for FY2026.

What’s Included

Interactive PDF – REAP Trend Tracker FY2025

A professionally designed, easy-to-navigate interactive report covering:

Business Owner Insights

  • The five-year profit cycle: the rise, the fall and the reset

  • Owners versus agents: who actually came out ahead in FY25

  • Franchises vs independents: what the data really shows

  • A clear explanation of REAP data, REAP20 and Top 20 benchmarks

Sales Division Key Trends

  • Why effort stayed high while revenue flattened

  • How profitability began to recover

  • The productivity shift driven by fewer agents and higher output

Property Management Key Trends

  • Why productivity is improving but profit is lagging

  • The role of management discipline versus technology

Segment Performance

  • Why the Top 20 Sales divisions outperform the industry

  • What FY2025 results reveal about Top 20 PM businesses

The Year Ahead (FY2026)

  • What the data signals for the next cycle

  • Where opportunity exists for agencies that act decisively

All insights are supported by clear charts, visual cues and concise analysis, designed to be read quickly or explored in depth.

Appendices Included

  • Comprehensive Glossary
    Clear definitions for all financial, operational and benchmarking terms.

  • Segment Charts
    Detailed charts for each benchmark segment.

  • REAP20 Tables and Charts
    Long-term control data used to identify cycles and trends.

Who It’s For

REAP Trend Tracker Pro is ideal for:

  • Principals and business owners seeking a clear, independent view of industry movement

  • CFOs and GMs preparing budgets, forecasts and operational plans

  • Sales and PM leaders benchmarking performance

  • Franchise support teams needing a consistent reference point

  • Agencies reviewing structure, profitability or growth strategy

Why Buy It

  • You want a credible, independent view of what actually changed in FY2025

  • You want clarity without needing to analyse the entire industry yourself

  • You need a shared reference to align leadership discussions

  • You want to pressure-test strategy using real data, not opinion

Benefits

For Your Agency

  • Improves budgeting, forecasting and planning confidence

  • Puts profit and productivity shifts into context

  • Helps diagnose performance issues with evidence, not assumptions

  • Strengthens alignment across leadership

For Leadership Teams

  • Saves hours of manual analysis and interpretation

  • Provides a reliable baseline for strategy and review

  • Improves decision quality through consistent, data-backed insight

  • Creates a shared language around performance and profitability