How did REAP
come about?
REAP is the result of the combined experience and dedication of a whole team of professionals. We live and breathe the real estate industry. We genuinely are a complete team, with big picture, idea creators working hand in hand with detail focused thinkers.
"What I appreciate about REAP Dashboard is that I can log in and see how I compare to other companies, whether I'm bronze, silver, gold, or platinum. It’s dynamic; it changes based on your performance. For instance, I was bronze the other day, but now I’m silver or gold. It’s very helpful as a business owner managing a large team, where so many things can derail you. You think you're progressing, but then something comes up and throws you off track.
Logging into REAP Dashboard is like quietly checking in to see, ‘Am I on the right track? Is my strategy working?’ It gives me confidence and focus to keep going. I think people underestimate the value of knowing you're headed in the right direction."
Ewan Morton, Joint Managing Director
Morton Real Estate
"The REAP Dashboard platform has provided us with a much clearer picture of where we should be spending, or not spending our resources. It’s incredibly reassuring to have a tracking mechanism in place. Even if the results show us on the lower end of the spectrum, we know exactly where we stand and where we can improve. For a business focused on growth, having clarity about our position is far better than operating in the dark.
One of the standout benefits of the platform is its benchmarking capability. It offers an honest, realistic comparison against other high-performing agencies, allowing us to make strategic decisions, whether it’s about scaling up or accepting temporary profit reductions due to growth investments. Without this benchmarking, there’s a risk of overspending without realising the impact until a major problem arises. The platform acts as a forecasting tool, offering valuable insights into where we need to focus over the next three, six, or twelve months."
Kevin Dearlove, Director
Stone Real Estate Beecroft
"It's a very clear report. It simplifies and makes it easy to communicate with everyone how the business is performing in a common format. It's not a spreadsheet, it shows the financials and non-financials in charts and graphics which are easy to see by everyone. There has definitely been a lift in the average sales price and volume, but the Dashboard shows me how many productive agents have done the deals, and how many haven't. This has helped me keep focused and not get carried away with headline results."
Dean Mackie, CEO
Di Jones Group
"I really like the industry ranking classification on all the sheets, and the speedo's that inform me whether I'm in the green (good) or red (bad), that's really helpful. As business owners it's hard to get comfort about how you are performing, these tools do that. Its saves me going back to all my archived files I have stored and see what we did back then. The current software products don’t store the number of managements and agents from prior periods, having this data stored in REAP Dashboard is a time saver."
Andrew Hoggett, Director
Richardson & Wrench Elizabeth Bay and Potts Point
“At first I thought the dashboard numbers must be wrong, but once I looked into them, they surprised me because we had money in the bank... I wish I had a profit dashboard like REAP 15 years ago.”
Rob Biasetto
Ray White Wetherill Park Cecil Hills
CEO
Chris Mercer
