How did REAP come about?

REAP is the result of the combined experience and dedication of a whole team of professionals. We live and breathe the real estate industry. We genuinely are a complete team, with big picture, idea creators working hand in hand with detail focused thinkers.

“At first I thought the dashboard numbers must be wrong, but once I looked into them, they surprised me because we had money in the bank... I wish I had a profit dashboard like REAP 15 years ago.”

Rob BiasettoRay White Wetherill Park Cecil Hills
MD/CEO

Chris Mercer

Chris is an accountant by trade, but is also an amazing communicator (against all odds). Chris’s passion for helping real estate owners understand their businesses to ensure they get the return from all their effort is his great love. It was his vision that started the REAP platform, wanting to cut through ego and falsehoods in the sector which make it hard to know how you are really doing.
COO

Aaron David

With family business history that spans liquor and grocery wholesaling, agriculture, property and real estate services, the independent and entrepreneurial spirit is deeply ingrained in Aaron’s DNA. For the last 12 years Aaron has worked alongside lifelong friend Chris Mercer, investing in the outcomes of real estate business owners. During this time he has worked to unlock the vision of the REAP platform from concept to operations.
Advisor to the Board

Daniel Vovil

Daniel is co-founder of Asia based leading real estate private equity group Odyssey Capital. He has over 25 yrs investment banking and real estate investment experience, including 10 years as Divisional Director at Macquarie Bank. Daniel has held senior director positions at large global financial institutions as well as being a founder of investment brokerage and real estate businesses, some of which are currently listed companies.  Daniel has personally been involved in real estate funds and private equity transactions in excess of 1b AUD. His experience and network is deep in Asia, including living and working in HK for 15yrs.  Daniel holds a Bachelor of Commerce at University of Western Australia, and Chartered Accountant. Daniel sits on the boards as an advisor to a range of Australasian based real estate, technology and media-related businesses.
Senior Technology Advisor

James Mercer

Cloud leader with 20 years extensive experience including Portfolio Leadership, Alliance and Partner Management, IT Solutions, Architecture Control, Managed Services Sales, and Program & Project Management.

Created proven successful and innovative “go to market services’, from concept to sales and operations.
Most recent experience includes the creation of native cloud services including Google Cloud Platform , Google Chrome Enterprise, Citrix Cloud, VMC, Microsoft 365 and AWS.

Future focus is to drive business growth by providing better digital solutions by bringing together great people and great technology.

Project Advisor - Data

Barry Lavelle

Barry leads  strategy & technology initiatives, and innovates ahead of the competition. Working with global executives has provided him with a deep insight into business operations, and what the best in their field do differently to achieve exceptional results. Barry has held a number of key leadership roles in blue-chip organisations, including directing part of a $30b global M&A integration across multiple Asia-Pacific markets, establishment of a national utility provider, and the implementation of strategic business units.